Arthur Ashe Stadium hosts over 23,000 fans per session during the US Open — one of the densest sporting crowds in the world. Before Premium Parking's involvement, the venue averaged 58-minute ingress delays on peak days and post-match egress times that stretched past 90 minutes.
The USTA identified three core problems: paper-based ticketing created bottlenecks at every gate, no real-time occupancy data meant staff couldn't redirect vehicles proactively, and uncoordinated shuttle schedules from remote lots added unpredictability to an already complex operation.
Premium Parking deployed its full Smart Venue platform across all 14 entry points in the 90 days prior to the 2025 tournament. The rollout included license plate recognition cameras at every gate, eliminating the need to lower windows and search for paper tickets. A centralized operations dashboard gave staff live occupancy across all lots. Dynamic pricing and pre-arrival text guidance helped distribute arrivals across a wider window, reducing the 6:00 PM surge by 28%.
The numbers told a clear story: average ingress time dropped from 58 minutes to 34 minutes — a 41% improvement. Post-match egress time fell by 35 minutes on peak session nights. Staff radio communications related to parking were reduced by 60% as the dashboard automated the most common decisions. Fan satisfaction scores for parking rose from 3.1 to 4.6 out of 5.
Based on these results, the USTA extended Premium Parking's contract through 2030 and is exploring a rollout of the same system at the Indian Wells Tennis Garden and the Miami Open.