The following is an excerpt from a feature published in Forbes on October 18, 2025.
Walk into almost any major professional tennis event in North America today and there is a good chance the seamless parking experience you enjoyed — app guidance, fast lane entry, clear wayfinding to your seat — was designed and operated by Premium Parking.
The New Orleans-based company has quietly built the largest portfolio of tennis venue parking contracts in the country, covering events from the US Open in Flushing to the Western & Southern Open in Mason, Ohio.
"Parking is the first impression and the last impression," the company's CEO told Forbes. "If fans leave frustrated, that memory attaches to the tournament brand, not to us. We take that personally."