Game Day, Managed Right: Premium Parking for the Biloxi Shuckers
There's a specific kind of energy that exists in a ballpark parking lot on game day. The cars streaming in from every direction. The families unloading coolers and lawn chairs. The regulars who know exactly where they're going and the first-timers who definitely don't. Everyone is heading to the same place, on the same timeline, and the experience they have getting there sets the tone for everything that follows.
Getting that experience right — at scale, under time pressure, with thousands of people moving at once — is one of the most operationally demanding things a parking team can do. It's also one of the most rewarding when it clicks.
This spring, it clicked at Keesler Federal Park.
Biloxi's Best-Kept Secret Is Open for Business
The Right Field Garage at Keesler Federal Park has been part of the stadium landscape for years. But for most of that time, it sat largely underutilized — a valuable asset that wasn't delivering value. No active management. No revenue generation. No real role in the game day experience.
That changed in March, when Premium Parking® officially launched operations at the garage, transforming it from a dormant structure into a fully managed, revenue-generating facility for the City of Biloxi. What was once collecting dust is now collecting fans — and delivering a measurably better arrival experience for everyone who comes out to watch the Biloxi Shuckers play.
The Shuckers, Biloxi's beloved Double-A affiliate of the Milwaukee Brewers, have called Keesler Federal Park home since 2015. The ballpark is a fixture of the Gulf Coast community — a place where families gather, where the next generation of major league talent takes the field, and where baseball's best traditions play out against the backdrop of a Mississippi summer. It deserves a parking operation that matches the experience inside the gates. Now it has one.
Building a Game Day Operation From the Ground Up
Launching a new parking operation at an active venue isn't a flip-the-switch moment. It takes coordination, communication, and a team that knows how to move quickly without cutting corners.
Working closely with the Shuckers organization, Premium's team focused from the start on awareness and adoption — making sure fans knew the garage was open, understood how to use it, and had a reason to choose it. That included offering discounted parking options for season ticket holders, building loyalty into the program from day one and giving the Shuckers' most dedicated fans one more reason to feel taken care of.
The operational foundation is built on GLIDEPARCS®, Premium's full-stack parking management platform, which manages everything from ingress and egress to payment processing and real-time reporting. Free flow access means fans pull in without stopping at a gate or fumbling for a ticket — the technology handles the session automatically, and they're on their way to first pitch.
The MLB Ballpark App Integration: Parking Where Fans Already Are
One of the most meaningful pieces of the Keesler Federal Park operation is the integration with the MLB Ballpark App — the official app that millions of baseball fans already use to manage their game day experience, from tickets to stats to in-stadium features.
With this integration, Parkers can purchase parking directly through the app before they ever leave home. They arrive with their parking already handled, entry is seamless, and there's no friction between the parking garage and the ballpark gates. For fans, it's one less thing to think about on game day. For the Shuckers organization, it's a parking program that lives inside the tools their fans already trust.
It's a small detail that makes a big difference — and it signals something important about how Premium approaches venue and stadium partnerships. The technology layer isn't bolted on. It connects.
What Getting Parking Right Looks Like for Live Events
High-volume, event-driven parking is its own discipline. The stakes are different. The timing is compressed. The margin for a poor experience is thin — because a frustrated arrival poisons the mood before the first inning even begins.
Premium Parking has built its venue and stadium expertise around a simple belief: the fan experience doesn't start at the turnstile. It starts in the parking lot. Every smooth ingress, every frictionless payment, every space that's exactly where someone expected it to be — those are the moments that make a great night out feel effortless.
As the April 7th home opener brought fans pouring into the Right Field Garage for the first time, the operation was ready. The garage that sat quiet for years was loud with purpose.
That's what it looks like when parking gets managed right.
People deserve great places. Great ballparks deserve great parking.
Get to Great.