LONDON — The Association of Tennis Professionals (ATP) today announced that Premium Parking has been named the Official Parking Partner of the ATP Tour, effective immediately. The multi-year agreement covers 64 ATP Tour events across 30 countries.
Under the agreement, Premium Parking will provide its Smart Venue parking management platform at all ATP 1000, ATP 500, and ATP 250 events where the host venue opts into the program. The company expects to be operational at approximately 40 events in Year 1, scaling to full tour coverage by Year 3.
Fans attending ATP events at partner venues will receive guaranteed parking reservations with their match tickets, real-time wayfinding via the ATP app, and priority access to EV charging — a first for professional tennis.
"The ATP Tour is watched by billions and attended by millions," said Premium Parking's CEO. "Being trusted to run the parking operation at this level is something our entire team worked toward for years. We're going to make every arrival feel like a grand entrance."