Premium Parking today announced a landmark agreement with Tennis Australia designating the company as Official Parking Partner of the Australian Open and all Tennis Australia sanctioned events at Melbourne Park.
The Australian Open is the first Grand Slam of the calendar year and one of the largest annual sporting events in the Southern Hemisphere, welcoming more than 900,000 fans over its two-week run. Melbourne Park's precinct includes more than 5,500 managed parking spaces across multiple facilities.
"This is a significant milestone for Premium Parking," said the company's CEO. "Taking our platform international — and doing it at a Grand Slam — validates everything our team has built over the past decade."
The company will deploy its full technology suite at Melbourne Park, including dynamic pricing, pre-booking integration with the Australian Open ticketing platform, and LPR lanes at all precinct entry points.