Premium Parking today unveiled Rally, a loyalty program designed specifically for professional tennis fans who attend multiple events per season. The program launches at the WTA Finals in Riyadh and will be available at all Premium Parking–managed tennis venues beginning in January 2026.
Members earn one Rally Point for every dollar spent on parking at participating venues. Points redeem for free parking sessions, priority lane access, and — for top-tier members — curated experiences like on-court access during practice sessions and meet-and-greets with player alumni.
"Tennis fans are some of the most loyal sports fans in the world," said Premium Parking's Chief Marketing Officer. "They follow players across the calendar, travel to multiple tournaments, and they deserve a parking experience that recognizes and rewards that commitment."
Rally is free to join at rallywithpp.com. Members who register before December 31 will receive double points on their first three parking sessions in 2026.