The four Grand Slam tournaments collectively welcome more than two million fans per year. For decades, the parking experience at those events was an afterthought — long queues, paper tickets, and frustrated attendees arriving late to opening serves. That is changing fast.
Modern LPR cameras can process more than 1,200 vehicles per lane per hour with better than 99.7 % read accuracy. Deployed at stadium entries, they eliminate the ticket-in-hand bottleneck entirely and feed real-time data to a central dashboard that operators monitor throughout the session.
By surfacing price signals to fans in the weeks before tournament play, smart parking systems redistribute demand across the event calendar. Night-session surges flatten, day-session valleys fill — and total revenue per event increases by an average of 18 % in our implementations.
Premium Parking currently operates parking programs at six major professional tennis venues and is expanding that footprint ahead of the 2026 season.